REEF Consulting Services is owned and operated by Jim Sale.

​

Jim is an independent management consultant leveraging 25 years of leadership experience at the intersection of business, technology, and data, He is a trusted advisor to executive teams that want to optimize the effectiveness of their organizations using a data-driven approach.

​

Jim is a seasoned business leader with a background in Computer Engineering. He  has spent the last 15 years defining and implementing innovative strategies and solutions as a consultant for the highly regulated and data-rich Pharmaceutical and Medical Device industries with a primary focus on Commercial Effectiveness.

​

Jim is highly inquisitive, detail oriented, and a pragmatic problem solver. He builds strong relationships across organizations and is an expert facilitator.  Using these strengths, he creates high quality and accurate deliverables that are trusted to enable data-driven decisions that optimize commercial performance and deliver business results.

​